- AI can be implemented in text writing, contract drafting, and performance evaluation of campaigns
- The use of intelligent platforms requires precise written specifications, as results depend on them
In recent years, companies worldwide have been incorporating intelligent technologies into their work strategies, not just as a trend, but to leverage the benefits they bring. The real estate world has not been an exception, as its growth has been favored in many aspects thanks to Artificial Intelligence (AI) tools, with benefits ranging from saving time and resources to optimizing tasks and supporting analysis to choose the best investment area.
According to the Techjury site, productivity in companies can increase by up to 40% thanks to the implementation of AI; a figure that affects all sectors, including real estate. However, if you still have questions about whether this is the time to take the step and use these advances, we share six platforms that will give you an idea of how they can make your life easier in your real estate business.
- Magicplan: This application allows generating 2D and 3D plans through photos and scans. It is especially useful for decorators, restorers, and contractors, as it enables them to have the measurements and layout of a property in a document to which they can add notes, images, and more. This makes it easier to present a work plan to the client and make project modifications without compromising time and resources.
- Chat GPT: Developed by OpenAI, this platform has multiple uses and benefits, but it is especially utilized in customer service, as it can automate responses and provide immediate, specific information, as well as analyze user behavior to offer personalized solutions. Additionally, it can be implemented in text writing, contract drafting, and campaign performance evaluation.
- Jasper AI: The digital marketing area is an important part of a real estate agency, and according to Statista, 80% of industry experts include some type of AI in their tasks. In this regard, Jasper AI becomes the ideal tool due to its ability to write texts for social media, email, and blogs, with SEO-optimized configuration. An additional advantage is that it can translate them into 25 languages.
- MidJourney: Continuing with the marketing theme, we find this application designed for creating images from texts, allowing you to avoid searching for photos online, which may be less personalized for your brand or have copyright issues, as well as being a great alternative if you don’t know photo editing and want to skip that step. The only important thing with this AI is to be very precise with the written specifications, as the results will depend on it.
- Spacemaker: Last but not least, we have this design tool that analyzes the performance and sustainability of construction projects from the conceptual stage. This helps architects and contractors assess and modify designs from the start, aiming to generate more efficient buildings. One advantage is that it can be complemented with 3D modeling programs to provide a broader overview.
- LandBot: One of the concerns for companies is to be able to quickly address all their customers’ questions, which can be quite complicated if done traditionally. However, there are various applications, such as LandBot, that offer message automation integrated into your own website, and which also have one of the simplest and most intuitive interfaces on the market. You can use it as a virtual assistant to help showcase your properties, provide information about your advisors, and capture user information.
It should be noted that most of these platforms have a free trial version, so you can see if they fit your needs before fully adopting them. Similarly, as technology evolves, the number of innovations in this field will also expand, making it increasingly easier to transform the way properties are bought, sold, and managed.
As you can see, AI applied in the real estate world is capable of covering very basic or repetitive tasks, such as responding to messages on your website; however, it also supports evaluating properties and estimating their performance even before they are built, actions that would take more time and are subject to human error. The important thing is to understand that this technology does not intend to replace workers but rather to support and facilitate daily tasks, taking care of the most laborious aspects and leaving decision-making to humans.
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