- In Mexico, there are approximately 80,000 real estate advisors.
- 82% of first-time home buyers are aged between 22 and 30 years.
In Mexico, 3.1 million people intend to buy a house, according to data from the latest National Housing Survey (2020) by the National Institute of Statistics and Geography (Inegi). However, this desire can be frustrated due to various reasons such as budget constraints, lack of access to mortgage loans, or poor guidance leading them to abandon the process unfinished.
To prevent this, there are real estate advisors, specialized agents who act as guides for both new and seasoned buyers. It’s worth noting that first-time buyers represent more than a quarter of clients, specifically 31%, with 82% of them being between 22 and 30 years old, according to the National Association of Realtors (NAR).
While there are around 80,000 advisors in the country, only 10% are properly trained, according to the Mexican Association of Real Estate Professionals (AMPI). So, is training what can distinguish you among the existing 80,000? Yes, but there are also other factors that will set you apart. Here are 5 keys to achieving the goal of being a successful advisor.
• Effective Communication: One of the keys to any successful relationship is communication, which in this case must be clear. You should be able to inform your clients about processes, progress, and promptly address their questions in a way they can understand. Make sure they know everything they need to, the steps they must take, and how you can assist. This also involves having multiple communication channels such as phone, email, messaging, and social media.
• Organization, Your Best Asset: If you aim to be a successful advisor, maintaining organized client information is crucial. Create a database with key details: contact information, services provided, documentation, etc. This not only helps you find documents quickly but also keeps your client well-informed without mixing up information from others.
• More Than a House, a Life: While guiding clients in property transactions is your primary role, empathy is a powerful ally. Understanding that buying a home is a profound decision that often represents a lifetime’s effort is crucial. Purchasing a property isn’t just a transaction; it’s about a person or family’s story. Always prioritize your client.
• Embrace Technology: As the world evolves with technological advancements, the real estate market should not lag behind. Utilizing tools like chatbots to respond to messages can save time and streamline client communication. This is particularly relevant considering that most new buyers are under 30 years old.
• Trust, Experience, and Preparation: As mentioned earlier, preparation is a strong asset, but experience also plays a critical role. Experience is gained not only through years but also through challenging processes. Additionally, instill confidence in your clients from the outset. Ensure you have necessary registrations like the Real Estate Agent Registration System and references that speak to your work, and if needed, a privacy notice.
These are essential tips to consider if you want to enhance or start your career as a real estate advisor. Above all, never forget that the client is at the center of everything. Treat them as you would want to be treated and become that kind of guide.
Fuentes de consulta:
https://www.inegi.org.mx/contenidos/saladeprensa/boletines/2021/envi/ENVI2020.pdf
https://blog.vivanuncios.com.mx/profesional/como-atender-a-un-cliente
