Selling a house in Mexico City can take longer than you imagine. If you’ve listed your property and haven’t received a serious offer, don’t panic. There are very common reasons why a house gets stuck on the market — and just as many solutions you can apply yourself with the support of Coldwell Banker Real Estate.
Here’s a clear list of everything you should do before selling your house in Mexico City.
Common problems when a house doesn’t sell:
- Price misaligned with the market
If your price is above the real value, many buyers won’t even reach out. In Mexico, it’s common for properties to remain on the market for months or even years when the price doesn’t match current offerings. - Unattractive presentation or visible wear
A house with peeling paint, pending maintenance issues, or a poor first impression can quickly lose buyer interest. - Weak marketing strategy or low visibility
Posting only on one portal is rarely enough today. Not having professional photos, clear descriptions, or targeted promotion greatly limits your chances. - Lack of follow-up or attention to interested buyers
Slow responses, poor qualification of prospects, or delays in scheduling visits can cause potential buyers to move on to other options.
What can you do to turn the situation around?
1. Review and adjust the price based on real data
Do an updated comparative analysis: similar properties recently sold in your neighborhood or borough. This will give you a realistic range. If you’re overpriced, consider adjusting — but always with strategy, not desperation.
2. Improve presentation: an investment worth making
- Paint with neutral colors.
- Repair leaks, dampness, seepage, or visible issues.
- Do a deep cleaning and decluttering.
- Consider home staging or professional photography. Good presentation can significantly increase showings.
3. Expand your marketing strategy and visibility
Don’t rely on a single channel. Use real estate portals, social media, and — if possible — targeted marketing aimed at buyers interested in similar areas. Also make sure your listing has quality photos, a strong title, a clear description, and all legal information visible.
4. Use a real estate agent with local experience
A professional understands the market, has access to qualified buyers, handles negotiations and paperwork, and helps avoid costly mistakes. This greatly increases the chances of closing the sale.
5. Be realistic about timing and stay flexible
In Mexico City, the average time to sell a house is usually 4 to 6 months — and it can take longer. Don’t give up just because a couple of months pass without an offer; review variables and adjust your strategy.
Hiring a real estate company can help you sell your property up to 10 times faster.
Practical strategies you can apply right now
| Action | Benefit |
|---|---|
| Conduct a comparative analysis of recent prices | Avoid overpricing and increase genuine interest |
| Fix visible maintenance issues | Improve perception and reduce objections |
| Professional photography + home staging | Attract more views and create a better first impression |
| Publish on multiple portals and social networks | Increase reach to potential buyers |
| Work with a local real estate agent | Access qualified buyers and legal guidance |
What can Coldwell Banker Real Estate offer you?
- Guidance to properly value your home based on your neighborhood.
- A network of national and international buyers, expanding your opportunities.
- Multichannel marketing strategies: portals, social media, databases.
- Support throughout the process and closing: legal management, notaries, negotiations.
How can you calculate the current value of your house in Mexico City?
To wrap up: next steps to take now
- Do an honest review of your price.
- Evaluate the physical condition of your home — paint, repair, clean.
- Improve presentation with good photos and organization.
- Publish on more channels, including social media and platforms.
- Consider working with an experienced real estate advisor.
Sources
- “7 reasons why your house doesn’t sell” — explains common mistakes (high price, poor condition, etc.) that affect sales. Forbes México
- “Tips to sell a used house faster in Mexico” — details the importance of properly valuing a property before listing. LaHaus
- “5 essential keys to selling your property in Mexico City” — guide with concrete steps: valuation, preparation, marketing, documentation. Inmuvel
- “Do you want to sell your house and still can’t? These tips will help you do it” — article advising price adjustment, better presentation, and understanding market demand. El Financiero
