Instagram has become more than just a platform for users to share their best experiences and what they enjoy most in their lives. It has also become a great ally for all types of companies due to its wide range (more than 200 million Instagram users visit at least one company profile every day) and the tools it provides for the corporate profiles with which you can measure and analyze the campaigns you launch. However, there are still many companies that refuse to use it due to ignorance of all the benefits they can obtain for their sales. And if you are not currently in this social network, it is time to give it a try. You will see that your positioning and increasing conversions will make it one of your favorite social media strategies. Having a business account on Instagram gives you great benefits such as real-time results on the performance of your content, statistics on followers, the way they interact with your brand and strategic information such as business hours. And if you still do not know everything Instagram can do for your brand, we present some statistics that will make you want to open your account right now: • 7 out of 10 hashtags on Instagram are used by a brand. • A third of the stories on Instagram with the most views are from companies. This shows that users are very interested in knowing every detail that a brand has to show them. • 50% of users follow at least one company, so all brands with a presence in this social network have the opportunity to increase their reach and sales. • The engagement achieved by Instagram is increasing; between 2017 and 2018 it rose up to 29%, this means that brands can generate more interactions on Instagram compared to Facebook. • When it comes to making a final decision, 80% of people use Instagram as inspiration to decide whether or not to buy a product or service. Now you understand the tendency of many companies to have a presence on Instagram. Another equally important reason to consider is that if you do not have a profile in this social network, surely your competition does. This puts you at a worrying trade disadvantage. But before you hurry to download the application, don’t worry anymore. While Instagram is a powerful social network, just like any other marketing tool and strategy, it must be used responsibly and requires a thorough analysis of its operations and scope before starting to create campaigns. Follow us on Facebook & Instagram
