Rodrigo Martínez The real estate industry is always transforming with the development of new technology, and real estate agents have adopted an array of tools that help them provide increasingly sophisticated services to their customers. Virtual tours and virtual open houses on social media are quickly becoming a popular option for buyers in place of the traditional open house – and offer an incredible opportunity that benefits the consumer. Expand your Opportunity to View More Homes Virtual open houses let buyers reach more properties, in more places, by way of various platforms that show tours live via websites, YouTube, FaceTime – and Facebook and Instagram Live. It also allows agents to reach potential buyers while saving consumers the time they would normally spend repeating in-person tours. Get Familiarized with Different Platforms With the rapidly changing pace of technology, it may seem daunting for a buyer to know which platform may suit them best in their home-buying journey, whether it’s Facebook Live, YouTube, Skype or other platforms. Many of these platforms have How To guides on their websites to help a consumer navigate their way around an agent’s version of a virtual tour. Life situations can hamper the time needed to travel to a traditional, in-person open house. Many agents utilize some form of a virtual open house to meet the ever-evolving needs of their customers, so ask your local Coldwell Banker agent for a virtual tour. Aside from convenience, virtual property tours including drone footage or still shots in a YouTube video can also assist with viewing properties with pools, ponds and lakes, as well as grand acreage. Follow us on Facebook & Instagram
