- Properties advertised with photographs sell 30% faster than those without.
- You can do real estate photography with mobile devices; just ensure the image quality.
Before purchasing any product, it is crucial to visualize it first—not only to understand its features and determine if it meets our physical needs but also to address the emotional requirements of the purchase. This means that the product should not only be useful but also make us happy. Properties are no exception to this formula; in fact, real estate photos can help buyers decide between one house and another.
They say love at first sight is real, and according to a study by specialists from various British universities, it takes only 8.2 seconds for us to fall in love, which applies to both people and objects. Therefore, a good advertising photograph can make a significant impact on the client. In real estate terms, it could be the deciding factor in closing a sale. According to the specialized image portal Destaca Tu Casa, properties with photographs sell 30% faster. However, this is not an easy task, as we are hit by an average of three thousand ads daily, of which we can only remember 12%.
While photographing your properties can help increase your client list, the competition in the market is very high. Therefore, it is important to make your work stand out among the rest. Here are five tips to improve your photos and sell your house faster:
- Plan the Session in Advance: While improvisation can be beneficial at times, it’s better to prepare the photo session ahead of time. This way, you’ll know exactly which spaces to capture, from which angles, and you’ll have everything needed to take better images, from lighting to photography equipment. This allows you the opportunity to edit or retake shots if you’re not satisfied with the final result—something you wouldn’t be able to do if you take the photos at the last minute.
- Invest in the Necessary Equipment: One of the advantages of real estate photography is that it can be done with mobile devices. However, to ensure image quality, it’s important to have the right equipment. Even if you use a cellphone, make sure it has a high-resolution camera. Additionally, consider investing in tools such as a tripod, lighting lamps, flash, and wide-angle lenses. Some specialized photographers even use drones to capture aerial panoramic views of the house. There is a wide range of items you can use, always considering your budget.
- Pay Attention to Lighting: Lighting is a key factor in getting good photographs, especially for interiors. Strong light can flatten finishes and alter the perception of space, while poor lighting can make images very dark and potentially give the impression of dampness in rooms. It is recommended to use natural light, preferably in the afternoon for a moderate effect. If natural light is not an option, you can use lamps or the house’s light fixtures, ensuring that the interior lighting is balanced with the exterior, and making sure the photo reflects reality.
- Organize, Clean, and Decorate: A crucial aspect is maintaining the property’s appearance so it looks its best. Before starting the photo session, make sure to clean all rooms. You can add some accessories to make the space look more attractive, such as curtains, pictures, or rugs. If it is a furnished home, arrange the furniture in a way that does not make the space appear smaller. Additionally, avoid any details that do not enhance the furniture or property, and find the best angles for each area. If there is a garden, ensure it is in good condition, free of tall grass or trash.
- Don’t Overdo Digital Editing: Finally, while digital editing is a useful tool for improving photographs, it is important to know when to stop. The goal is to enhance the image, not to alter it completely. It is acceptable to adjust colors, especially if the camera or lighting changed the actual tones, and you can remove objects from the scene, such as visible wiring or elements from neighboring houses. The key is to ensure that the ad does not look completely different from reality.
As you can see, the key to having quality images of your properties lies in being organized and paying attention to the small details, always aiming for genuine photos. With these tips, you will likely sell your house faster than you might expect.
Comprar casa para rentar, una inversión inteligente
Fuentes de consulta:
https://blog.vivanuncios.com.mx/bienes-raices/tips-de-fotografia-inmobiliaria
https://www.format.com/es/magazine/resources/photography/real-estate-photography-tips
https://www.semana.com/economia/articulo/cuanta-publicidad-persona-dia/206381
https://www.colorclipping.com/es/blog/how-to-edit-real-estate-photos-6-steps-to-high-end-images